Our Team
What makes our approach unique is the lived experience woven throughout our organization
The Team Behind Our Mission
Our team brings together full-time staff, specialized contractors, and partner agencies united by a shared commitment to building a powerful patient advocate network. What makes our approach unique is the lived experience woven throughout our organization—many of our team members have personally navigated chronic illness and the very access barriers we work to eliminate.
This combination of professional expertise and personal understanding drives our patient-centered, advocacy-focused work, ensuring that every strategy we develop and every initiative we launch is grounded in the real-world challenges patients face. Together, we leverage our diverse skill sets and authentic perspectives to create meaningful change in healthcare access and advocacy.
Get to Know the Patients Rising Team
Jessica Baladad is a nationally recognized patient advocate whose experience in journalism, marketing and public relations has reshaped how patient stories are told, heard and used to drive impact. She has trained advocates across the country to build narratives that move beyond awareness and into action in an effort to influence policies that govern access, shape coverage and impact patient outcomes. As a lead advocate with Patients Rising, she brings clarity and momentum to stories that are too often overlooked and works alongside patients to sharpen their voices, shape their messages and elevate their role in conversations that impact their health outcomes. Jessica is also a breast cancer survivor and the creator of Feel For Your Life, the award-winning advocacy app that gives women tools to perform self-exams, understand their cancer risk and take charge of their care. Her work and perspective have been featured in campaigns with the NFL, on Good Morning America, USA Today and in media outlets around the world.
Rick brings both professional experience and personal insight as a chronic patient to his work, informing an approach that prioritizes accuracy, clarity, and respect for the patient experience that touches each of us. At Patients Rising, he focuses on translating real patient stories into compelling content that supports education, engagement, and policy awareness.
Based in Frederick County, Maryland, Rick believes thoughtful and authentic storytelling plays a critical role in advancing patient-centered healthcare conversations."
Teena Keevil serves as Operations Manager at Patients Rising, expertly managing the day-to-day details that keep our organization running efficiently and effectively. With strong skills in workflow monitoring, organization, and team collaboration, Teena ensures seamless operations for our team. She brings decades of hands-on administrative experience to Patients Rising, including 20 years of dedicated service in the U.S. Air Force.
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Melissa is a dedicated advocate with over a decade of hands-on experience in dementia care and endometriosis advocacy. Drawing from her professional background and personal journey, she's deeply committed to making a real difference for the expanding community at Patients Rising. With roots in education and applied linguistics, Melissa works to build supportive communities where patients feel informed and empowered. Her time living abroad has shaped her perspective on healthcare, helping her connect with people from all walks of life. She organizes educational, inclusive events that link patients and families to essential resources in warm, safe environments. Melissa is fully dedicated to creating opportunities for patients to drive real change in laws and systems. Holding degrees from Southern Methodist University and Carnegie Mellon, she truly puts her heart into everything she does.
A Message from Terry Wilcox
Empowering Patients: Access, Accountability, and Transparency in Healthcare
Every patient deserves access to the right treatment at the right time.
At Patients Rising, we're advocating for reforms that put patients in control of our healthcare choices. Today, patients face systemic barriers that limit access, increase out-of-pocket costs and ration care.
We believe the most powerful policy advocacy starts with real patients sharing their lived experiences. We are building a national network of patient advocates who are sharing our compelling personal stories across every congressional district.
Our patient voices won't be ignored.
Through targeted campaigns, legislative briefings, and advocacy days at both the federal and state level, we activate our patient network when and where they're needed most—to maximize our policy impact.
Patients Rising is fighting for access, accountability, and transparency in healthcare. We invite you to join us as a corporate partner. Your investment helps drive meaningful reform that truly puts patients first.
Together, we can bring the patient voice to every conversation on healthcare.
Sincerely,
Terry Wilcox
Co-Founder & Chief Mission Officer
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